Today the company is run by the ROSSETTO FRANCO family, who have considerable experience in the milling field. They took the company over in June 2002 and with their son BRUNO, have launched an extensive development programme with further technological investment to strengthen their position at home, in the EEC, in East Europe and all other foreign markets. The taste for challenge. Well-founded manufacturing experience and marketing oriented innovative ideas: the business model of the Rossetto Family is based on these two principles, modern culture combined with the merits of the best Italian confectionery traditions. Scrupulous respect of the production methods to give the best in terms of quality and goodness. The "Nuova Industria Biscotti CRICH S.p.A." has an excellent operational organization, using certain traditional processes, like natural rising for the Crackers that lasts 24 hours. The focus of the company is concentrated on the final consumer, guaranteeing a top quality product and a full range of oven baked products: shortbread, dry moulded biscuits, crackers, savouries, wafers, pastries, and they are constantly researching market requests for both new products and flavours. Crich has various company slogans: "the pick-up biscuit", "the biscuit that rings out freshness" and "new Crich new taste", and is continuing its growth on the basis of its extensive experience as "Master Venetian Biscuit Makers". When faced with so many good Crich products .... "I can resist anything except temptation" (Oscar Wilde).