Today the company, entrusted to the family Rossetto, is engaged in an ambitious development plan, designed to improve the quality and production efficiency through technological investments, flexible management policies and a constant commitment aimed at research and innovation.

Thanks to a dynamic entrepreneurial culture and a consolidated know-how, the company intends as a supplier of private label products both the domestic and international market, helping to spread the "Good Italian Taste in the world".

Further to the death of the founder in the 60s, under the guidance of the children, a modern and efficient biscuit factory is developed, which is even then characterized by a wide range of products, still today recognized and appreciated worldwide.

After the success of the brand, the company experienced years of continuous expansion, slowed by the difficulties of the two world wars. 

The first industrial core is created in 1931 and developed further in 1948.

In 1950 the company engages over a hundred people in the area.

In 1903 Crich is awarded for the first time with the gold medal for the goodness of its products  at the fair in Castelfranco Veneto (TV).

In 1890 arises the brand "CRICH". It seems that the name derives from an incorrect pronunciation of the surname Cristofoletto by an official of the Hapsburg Empire.

The company originated in 1870 by the famous family of Treviso Cristofoletto, known bakers and confectioners before then, from which originates a historic and noble tradition of biscuits 'as homemade'.